Mar 19
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Posted by TheMozTeam This post was originally published on the STAT blog . In the STAT whitepaper, Using search intent to connect with consumers , we looked at how SERP features change with a searcher’s intent — informational, commercial, transactional, or local. It was so chock-full of research that it sparked oodles of other content inspiration — from the basics of building an intent-based keyword list to setting up your own search intent project , to Scott Taft’s guide to building your own search intent dashboard .
See the rest here:
How Google Dishes Out Content by Search Intent